HOW WE COMPARE - AN INDEPENDENT STUDY

We believe Dubai residents deserve better than hidden maintenance costs, unreliable technicians and unnecessary multiple visits, and no one scrutinises our performance more than we do. We are constantly reviewing customer feedback and are exceptionally grateful to have received more 5-star Google reviews than any other maintenance company in Dubai.

To ensure that we continue to meet our customers’ high expectations, we know great value can be gained from attaining deeper insight into our performance and how we compare. To achieve this, we conducted an in-depth survey compiling the sentiments of more than 400 unique customers and, separately, an independent 3rd party on-the-job investigation that invited 15 mystery shoppers to delve into our technical and customer service quality versus 5 of our nearest competitors.

Woman holding up a sign saying "The Results?"

WHAT OUR CUSTOMERS SAY

SERVICE SATISFACTION​
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89% of customers rate WWFI as good or excellent.

QUALITY OF HOME MAINTENANCE​
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82% of customers rate WWFI as distinctly better than alternatives in the market.

VALUE FOR MONEY
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82% of customers believe WWFI is better than or equal to market alternatives on cost.

LIKLIHOOD OF RECOMMENDING WWFI TO A FRIEND​
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Customers rate us 8.2 out of 10

IN YOUR OWN WORDS

A MARKET STUDY ON PRICE

Although the vast majority of surveyed customers stated high satisfaction with the outcome of work delivered by WWFI, a substantial 18% remarked on the cost of our services as being above average.

Our prices are transparent, yet we understand that it can be difficult for customers to get a clear reference point when benchmarking costs in the widely variable home maintenance market. A good price relies on your job being done correctly with a clear resolution and no reworking required. These factors remain unknown until you have committed to a company and sat with their results, possibly for several weeks.

While we have always been careful to calculate pricing based on what is required to ensure a good job well done, we were also curious to know how we stacked up against the competition on price.

Technician cleaning the AC
Group photo of all We Will Fix It employees

WHAT WE LEARNED

Possibly due to the upfront nature of our price estimations, the perception that we are ‘expensive’ proved to be one that focuses on cost without considering value.

NOT THE MOST EXPENSIVE

We were reassured to discover that we actually sit majorly within the middle ground when ‘solution duration’ is taken into account (calculating our price per minute versus that of our nearest competitors.) For example, our 14-step AC service provides a thorough system audit via non-negotiable procedures that ensure longer-lasting cooling. It’s what we call our ‘no-stone-unturned’ policy. None of our techs complete this exhaustive process in less than 40 minutes per unit. Providing this high quality at what has proved to be a mid-range price point by industry standards, in fact, represents exceptional value for money when compared with a similar quote that includes half the work and less optimal results.

NOT THE CHEAPEST

In this instance, we did charge more than the two competitors we were benchmarked against for plumbing services. Like electricals, we believe plumbing issues should be entrusted to only the most qualified experts as problems nearly always deteriorate or become hazardous over time if they are not correctly diagnosed and repaired straight away. Our hiring process includes practical tests, on-the-job trials, and additional training by We Will Fix It professionals that many candidates ultimately fail. Therefore, while our plumbing services are not priced at the lower end of the spectrum, they account for unrivalled technical capability.

ALWAYS RELIABLE

We were encouraged to learn that our pricing is more consistent than other companies, potentially due to our careful selection of technicians and our mandate to ensure a fair wage and consistent training across all services – without exception.

Team Members with Stars Icon

OUR CUSTOMERS ON COST

NET PROMOTER SCORE

COMPETITOR AVERAGE
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Mystery shoppers on the likelihood of recommending our competitors to a friend, out of 5.

WE WILL FIX IT AVERAGE
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Mystery shoppers on the likelihood of recommending WWFI to a friend, out of 5.

HOW DID WE DO IT?

Booking requests acknowledged in 1 hr or less in all instances

Charges and technical solutions being clearly explained in all instances

Technicians wearing face masks, shoe coverings and maintaining social distance in all instances

Technicians leaving the vicinity ship-shape post-service in all instances

RESPONDING TO YOUR CONSTRUCTIVE FEEDBACK

The results of our customer survey and mystery shopping investigation revealed we are ahead of the pack on quality and cost-efficiency. Yet we knew we needed to focus on where we lost points in order to keep doing what we do best:

LEAD TIME

Our large tech teams with specialist service expertise enable us to minimise our lead time and provide a flexible booking process that is among the industry’s best. However, during on-the-job investigation two of our testers waited up to 3 days to get an appointment due to high demand. During the peak summer season, our powered-up tech teams can get extremely busy, and with this feedback also stated by a small percentage of survey customers, we knew it was something we needed to take into consideration.

OUR COMMITMENT

We have been busy recruiting and training new staff members during what has been one of our biggest periods ever for growing and enhancing our teams. We have also increased the number of emergency windows being consistently blocked in our schedule for anxious customers in need of our assistance quickly. Our Annual maintenance contract customers can also rely on emergency assistance within 90 minutes, as standard.

We Will Fix It company vans parked
Meeting room filled with many staff members
Technician cleaning the AC
Team engaged in a discussion about improving communication

UNRESOLVED MAINTENANCE ISSUES

As one of the best maintenance services providers in Dubai, one of our primary aims is to resolve jobs thoroughly and in the shortest time frame possible. So, we were surprised to learn that one of the mystery shoppers deducted points for WWFI leaving his AC issue unresolved. On inspection, we realised that our techs required replacement parts, including a thermostat that was not available on hand. While our teams are among the most equipped in the Emirate, there are times when jobs involving part replacements cannot be concluded on the day, and a follow-up appointment is required.

OUR COMMITMENT

We believe honesty is always the best policy, and sometimes, in the interest of doing a job properly, we must postpone completion until we have the right grade of materials to hand. However, we understand that delays of any nature are inconvenient for our customers. Therefore, in response to the investigation, we decided to streamline our relationships with parts manufacturers, and we are consequently proud to offer the fastest parts delivery available in Dubai with additional heads sourcing and collecting any replacement hardware if it should be required, all via our Express service. So, if faster completion time is your aim, we are working hard to be literally unbeatable in this area.

We also continue to invest in customer service training by Grant Crawford to develop our teams’ communication skills during client-facing interactions. We aim for staff to always explain the ‘why’ and the solution when issues inevitably occur.

Mystery shoppers on wwfi

WHAT WE'VE LEARNED - A SUMMARY

Medal Icon stating Top Tier Quality at Mid Tier Price

We Will Fix It is proud to have been at the helm of Dubai home maintenance for the last 15+ years, and we are determined never to sit on our laurels. We know this space has become more congested in recent years, and we strongly feel that by investing in and sharing honest feedback (both the good and the challenging), we will be able to strengthen our relationship with you, the customer, who will always ultimately sit at the heart of our success.


In parallel with all the great reviews, we’ve learned that there is much to be gained from initiating a frank conversation about our performance. With precise data to support the commentary, we can make your lives even easier by facilitating more emergency requests, perfecting our communication skills and cutting the time it takes to get hold of new parts. We are utilising this knowledge to build on what we believe to be the best service available on the market, as well as being among the most cost-effective. We welcome your comments, so if you have something you want to share with us, please email info@wewillfixit.com, and our operations manager, Phillip, will get back to you with an open ear.mailto:info@wewillfixit.com